Investigate mobile device solutions/uses for Advancement

How does the migration away from landlines to cell phones affect us as we look towards Advancement connections via the phone?
Changes with demographics.
Multi-channel marketing requirements (some people prefer texting, email, mail, phone, web).
Having the analytics behind these campaigns so that we can measure success.
What are the opportunities for connecting with the Interlochen network now that moblie devices have become so prevalent?
Self-guided tours on your phone.
Where am I on campus?