New Interlochen Website

After three years, it is time for the Interlochen website to be renovated. There are many components to this need:

-- Track people beyond the CPC model.
-- Applicants and inquiries. (Campaign tracking - multi-channel)
-- Need the analytics that this information will provide to optimize budget and reach.
-- Not just on the website but across all media.
-- Over 16K pages / content on the site today.
-- Need better capability for management of videos, photos, and audio.
-- Information architecture puzzle that needs to be solved.
-- Copyright question lingers.
-- Need to rationalize what is on the site vs. Convio, Aspen, Enrollment Rx, Patron Edge, etc. (e.g. virtual web site)
-- And provide as seamless a solution as possible for different users.
-- Freshness of content needs to be maintained and measured.
-- How do we integrate the creation of content within the process of its development?
-- With appropriate workflows to ensure editorial quality.
-- And perhaps model the actual flow of information / content throughout all the media channels and departments either is derived from or influences.
-- Interact with current users of the website.
-- Who is Interlochen on the web? Departments, people, personalities, faculty, etc.