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Improve IPR Online Engagement

schmittaf 12 year бұрын жаңартылды 12 year бұрын 0
Buy related web domains, including ipr.org, classicalipr.org, iprnewsradio.org and interlochenpublicradio.org and route them to our site.
More connection with listeners / audience.
думForeground attentionдуќ vs. думBackground attention.дуќ
Have a culture that embraces what is happening in the outside world.
Improved email segmentation and engagement over what we have now.
New Convio email marketing capabilities.
Web interface to transmitters.
Internet delivery of audio to transmitter sites and validate that it is being broadcast.
Moving to IP based audio in the studios.
Digital phone interface to the Cisco phones.
News: Already creates audio, text, photo content.
Currently duplicating a lot of effort because of the many channels this content serves / is думpublishedдуќ via.
Donду»t have a good system for tagging photos for current or future use; photo archive solutions / content management solutions.
Basically need a cross-channel cross-media content management solution.
More nimble design / ability within the web site as well.
As well as integration with social networking and media.
A new web site.
1,000 or so hits / week.
As high as 900 hits on a popular story.
Streaming stats:
115,000 hours of streamed audio in December (3700 hours / day).
48,000 unique users for news, 18,000 for music.
Google Analytics account for streaming from NPR.
Perhaps look at a social networking integration with news story content and commenting.
Need to rationalize commenting on the web site vs. Facebook.
Automated tweeting of the playlist to an account.